Congratulations on acquiring your app! Now that you have it, it’s time to focus on getting your customers to download and use it.
Why App Download is Important – The First Win
Getting customers to download your app is like bringing them into your store. Just as you understand your customers when they visit the store and interact with them, you can also understand your app-visiting customers by talking to them. Here, communication happens through data points, customer journeys, etc., which we will learn over a period of time. Now, let’s explore the most important benefits of getting your customers to engage with your app.
- Increased Customer Engagement: Having your app installed on customers’ devices means they have constant access to your brand. This can lead to increased engagement as customers can easily browse products, services, and promotions whenever they want.
- Improved Customer Loyalty: With an app, you can implement loyalty programs, offer exclusive deals, and provide personalized rewards to app users. This fosters a sense of loyalty and encourages customers to choose your business over competitors.
- Direct Marketing Channel: An app serves as a direct marketing channel, allowing you to send push notifications and alerts to customers. This direct communication can be used to promote new products, inform about sales, or send personalized offers, effectively reaching customers in real-time.
- Data Collection and Insights: Through the app, you can collect valuable data on customer behavior, preferences, and demographics. This data can help you better understand your target audience and make data-driven decisions to improve your products and services.
- Increased Sales and Conversions: An app can streamline the purchasing process, making it quick and convenient for customers to buy from you. Features like saved payment information, one-click ordering, and personalized product recommendations can boost sales and improve conversion rates.
- Competitive Advantage: Having a dedicated app can give you a competitive edge over businesses that rely solely on websites or lack a strong mobile presence. Customers are more likely to choose a business with a user-friendly and convenient app.
- Brand Visibility and Recognition: The app icon on customers’ devices serves as a constant reminder of your brand. Even if they don’t actively use the app, its presence reinforces brand visibility and helps in brand recall.
The above points highlight the importance of app downloads and the opportunities you could miss out on if customers don’t engage with your app.
How to Reach Out to Customers and Encourage App Downloads
Small and consistent efforts can lead to significant results. When reaching out to customers and promoting app downloads, focus on two crucial elements: the communication channels you’ll use and the content you’ll share.
Since our primary target is our existing customers, prioritize channels that are easily accessible to them. Paid channels can be more suitable for acquiring new customers, while existing customers can be engaged through organic channels. Take a look at the image below for the various organic and paid channels available:
The dotted lines represent secondary organic channels, which can be explored for additional exposure. Once you have selected the right channels, the next step is to design compelling content. Your content should include the following elements:
- Compelling Topic: Choose a topic that highlights your Unique Selling Proposition (USP) or addresses a pain point for your customers. This will grab their attention and pique their interest.
- Simple, Relevant, and Good Visual: Keep the content visually appealing with a simple and relevant design. Visuals play a crucial role in capturing customers’ attention.
- Content to Convince: Clearly communicate why your app is the better option for your customers. Highlight its benefits and unique features that set it apart from competitors.
- A Call to Action: Don’t forget to include a clear call to action that encourages customers to download the app. Make it easy for them to take the next step.
Few samples are attached in the resource section available at the bottom of this page.
Is That Enough? Aren’t We Missing Out on Something Important?
Making mistakes without measuring can lead to notable setbacks.
It is crucial to measure the effectiveness of each communication channel to identify the most successful ones. By doing so, we can take advantage of the best-performing channels for our primary communication and enhance our efforts, leading to cost savings.
How Do We Track?
To track the performance of each channel, we need to use specific URLs for every communication method.
You can get these unique URLs from the dashboard. Always use these specific URLs for each channel. Once implemented, you can regularly visit the dashboard to monitor and analyze the results over time. This way, we stay informed about the success of our strategies and make informed decisions to achieve better results.\
Resource
We understand that the initial excitement may fade over time. To ensure consistency, utilize the provided template. You can either use it personally or delegate the task to your employee, who will be responsible for following the channel frequency and creating content and creatives accordingly.
| Channel | Frequency | Design/Content | URL/Comments |
|---|---|---|---|
| Instore QR sticker, Standee | one time | File attachment | NA |
| WhatsApp Status | Daily | File attachment | URL |
| WhatsApp broadcast | Once in 2 days | File attachment | URL |
| Google My business | one time | File attachment | URL |
| SMS | bi-weekly once | File attachment | URL |
| Facebook page | one time | File attachment | URL |
| Facebook posts | every post | File attachment | URL |
| Instagram bio | one time | File attachment | URL |
| YouTube page | one time | File attachment | URL |
| YouTube videos description | every video | File attachment | URL |